Retailers have spent years collecting customer data. Turning that data into action remains a stubborn problem. Many brands still rely on static rules and broad segments that miss the moment when a customer is actually ready to buy. An AI st
Introduction
Retailers have spent years collecting customer data. Turning that data into action remains a stubborn problem. Many brands still rely on static rules and broad segments that miss the moment when a customer is actually ready to buy. An AI st
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